Bethany Friel, LSW

Director of strategic operations

Bethany Friel, LSW


Bethany Friel has a strong foundation in social work that includes 20 years of serving families and individuals in the Greater Pittsburgh region and beyond. Bethany has become a leader in housing programs and the delicate circumstances of housing in marginalized communities/neighborhoods. She earned her Master's in Social Science Administration from Case Western Reserve University in Cleveland, Ohio, and has worked in a variety of community agencies in the Pittsburgh area including providing direct services and leadership to transitional and permanent supportive housing programs.  

Bethany Friel joined TREK Development Group in 2014 as the Supportive Services Coordinator and now serves as the Director of Mission, Culture and People. She is responsible for company strategic planning efforts, staff leadership and growth initiatives, community engagement for planning and development efforts, supportive services for residents and human resources.

In partnership with Tricia Corwin, the Director of Property Management, Bethany brings her social skill set in the art of empathy and humanism to the field of property management that is largely immersed in logical analytics and numerical data. Her ability to keep empathy & social insight in the same conversations as (income and compliance centric operations), and strategic planning lend to a holistic company approach that sees tangible gains. Through this partnership, TREK has developed a human-centered culture in a Property Management company that meets TREK’s mission to Create Value, Enhance Lives and Strengthen Communities.

key personnel

Meet the Rest of Our Team

William J. Gatti


John M. Ginocchi

Executive Vice President/ Interim Director of Property Management

Janelle Kemerer

Project Manager

John Myron, CPA


Addy Cullen

Project Manager