Development - Affordable/mixed income housing, commercial & mixed use, and neighborhood revitalization around surrounding areas of properties.

Property Management - Residential and commercial in various neighborhoods of Pgh, Indiana and Washington Counties, from affordable/mixed income to luxury living.

Current and potential residential & commercial tenants.

Potential employees looking to work with Trek.

Potential development and investment partners for future projects.

Communities in which Trek is expressing interest to develop in the near future.

Hard to determine who makes up the current site traffic, so there’s an opportunity to delineate by segmenting the site into residential vs commercial.

Attract potential tenants to their new residential/commercial space. Better present press releases concerning Trek Development in a scalable, convenient manner that is also more aesthetically pleasing and engaging. Convey Trek Development as the premier authority in property development and management in the Pittsburgh area to open the door for partnerships.

WordPress CMS and editor tools are difficult to maneuver for updates and changes, while also limiting the presentation of content on the site.

Orange theme and logo can be polarizing from an aesthetic point of view if not paired with the correct palette.

TCB https://www.tcbinc.org/‍

Content is laid out in a readable fashion, but UI suffers the same problem as the current site with multiple nav groups.

Walnut Capital https://walnutcapital.com/‍

Well branded towards client lifestyle, collection of property pages is neatly laid out and has just enough info without going overboard.

Q Development http://www.qdevelopment.com/‍

Great example of what we are avoiding from a design and organization standpoint. Currently serves as a business card and has a poor portfolio layout.

Properties - Database for all commercial/residential buildings

About - Why Trek, Awards, Approach, Green Technology, Team Bios, Careers

Services - Development, Property Management, Supportive Services

Projects - Portfolio including current and past projects and their dedicated pages

News/Press - Curated content that highlights involvement of Trek Development

Blog - Valuable content that Trek shares with their audience, including company culture, latest properties, resources, etc.

Contact - Location, contact info, and submission form leading to an email inbox

Resident Portal - External redirect leading to Realpages portals

Modern, clean. Orange should be paired with a secondary color that can serve as a complement while also highlighting key sections or breaks within the site.

Two separate menu navs on the header detracts from the user experience and should be consolidated into one.

Pages should be visually driven by the properties and their surrounding neighborhoods. Being able to provide equal balance among all services and types of properties offered is essential for an accurate visitor experience.

Sort/filter function - For property type, function, location, etc for prospective tenants

CMS/editor access - Update blogs, project pages

Presented in an external document provided by Rachel.

https://www.pennrose.com/ - Simple nav and site map

https://www.mark-taylor.com/ - Clean, visually heavy, simple nav but needs to be expanded upon

https://www.seawall.com/stories/the-coffee-shop-the-neighborhood-wanted/

http://www.macandevelopment.com/fr

https://www.ultimagstaad.com/en/

http://brandslabinternational.com/

https://www.jbgsmith.com/

https://www.ruckusmarketing.com/

https://www.spinxdigital.com/

Approachable, community-oriented, inviting, professional

Trek parent site should be revamped once the property/project websites are all redesigned and serve as suitable landing portals.